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1.6 million people in Germany suffer from dementia. Alzheimer Gesellschaft Baden-Württemberg is committed to helping people with dementia and their relatives and contributes to a better understanding of the disease and to coping with everyday life by providing information, advice and raising awareness.
How can communication succeed with people living with dementia?
Instead of an explainer video with tips and rules, in this touching film an dementia patient expresses her needs herself. As only a better understanding leads to better communication. Reduced, abstract design based stylistic elements of cubism makes the changed perception visib
Alzheimer Gesellschaft Baden-
Württemberg e.V. Selbsthilfe Demenz
Bär Tiger Wolf GmbH
Theo Eißler (concept, text), Michael Böttler (art direction; illustration, animation, direction), Ulrike Schaal (direction, project lead)