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iF SOCIAL IMPACT PRIZE

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Durch den Nebel (Through the fog) / Living with dementia

Durch den Nebel (Through the fog)
Durch den Nebel (Through the fog)

iF SOCIAL IMPACT PRIZE 2021

iF SOCIAL IMPACT PRIZE 2021

1.6 million people in Germany suffer from dementia. Alzheimer Gesellschaft Baden-Württemberg is committed to helping people with dementia and their relatives and contributes to a better understanding of the disease and to coping with everyday life by providing information, advice and raising awareness.

How can communication succeed with people living with dementia?
Instead of an explainer video with tips and rules, in this touching film an dementia patient expresses her needs herself. As only a better understanding leads to better communication. Reduced, abstract design based stylistic elements of cubism makes the changed perception visib

This touching short film about dementia is more than just another guidebook along the lines of 5 important tips for dealing with dementia. It's a heartfelt appeal to empathy, understanding and love from the point of view of a woman with dementia, who would probably put these words exactly the same way – if she still could.
Jury-Statement
We are incredibly delighted because the film is truly one of our most cherished projects. We are convinced it is absolutely necessary to enrich a topic of such relevant social significance with endearing and emotional stories that convey empathy and highlight new perspectives.
Winner Statement
Client / Manufacturer

Alzheimer Gesellschaft Baden-

Alzheimer Gesellschaft Baden-
Württemberg e.V. Selbsthilfe Demenz
Stuttgart, Germany

Design

Bär Tiger Wolf GmbH

Bär Tiger Wolf GmbH
Tübingen, Germany

Theo Eißler (concept, text), Michael Böttler (art direction; illustration, animation, direction), Ulrike Schaal (direction, project lead)