Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Shujaaz #LindaFam / Kenyan youth COVID-19 response

Shujaaz #LindaFam
Shujaaz #LindaFam

iF SOCIAL IMPACT PRIZE 2021

Shujaaz #LindaFam

iF SOCIAL IMPACT PRIZE 2021

#LindaFam (Protect your family) is a multiplatform, multimedia project that mobilised and informed 7.7m young Kenyans against COVID-19. Between March-December 2020, the project activated 4k Shujaaz ‘SuperFans’ to distribute 3.7m special-edition comics and 500k posters carrying health information across Kenya. SuperFans also set up 536 handwashing stations, reaching roughly 27k people a day. We ran a social media & SMS campaign and created online spaces for young people to share concerns and solutions. Supported by local government, international partners & health experts, the project closely tracked official advice to keep communities safe.

What a brilliant, groundbreaking and mobilizing solution! This outstanding coronavirus awareness campaign with all its activities keeps Kenya’s youth safe!
Jury-Statement
The whole team at Shujaaz Inc. is delighted and super proud to have our COVID-response campaign recognised with this award from iF. The real winners are the thousands of young Kenyan heroes who promoted life-saving new behaviours and raised awareness by talking to their friends and family about COVID-19. We will continue to work together with our network of young people to break down barriers so that young people can take control of the future.
Winner Statement
Client / Manufacturer

Shujaaz Inc

Shujaaz Inc
Nairobi, Kenya

Design

Shujaaz Inc

Shujaaz Inc
Nairobi, Kenya