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The POS video dramatically presents the new Braun hair straightener in the form of a music video to gain attraction with the young target audience. The video features three young protagonists who practise for a dance performance inside an old industrial installation and style their hair differently. The products innovative key features are displayed in inserted animations without using narration. The individually composed soundtrack adds emotional impact.
The video footage, elaborately shot in HD, was used in parallel for the design of the products website. Thus, significant synergetic effects could be exploited.
ARTUS Digitale Kommunikation GmbH
Frankfurt am Main, Germany