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Braun satinliner / POS video

Braun satinliner
Braun satinliner

Discipline: Communication

Discipline: Communication

The POS video dramatically presents the new Braun hair straightener in the form of a music video to gain attraction with the young target audience. The video features three young protagonists who practise for a dance performance inside an old industrial installation and style their hair differently. The products innovative key features are displayed in inserted animations without using narration. The individually composed soundtrack adds emotional impact.
The video footage, elaborately shot in HD, was used in parallel for the design of the product’s website. Thus, significant synergetic effects could be exploited.

Client / Manufacturer

Braun GmbH

Braun GmbH
Kronberg/Taunus, Germany

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Design

ARTUS Digitale Kommunikation GmbH

ARTUS Digitale Kommunikation GmbH
Frankfurt am Main, Germany