Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Braun satinliner / POS video

Braun satinliner
Braun satinliner

Discipline: Communication

Discipline: Communication

The POS video dramatically presents the new Braun hair straightener in the form of a music video to gain attraction with the young target audience. The video features three young protagonists who practise for a dance performance inside an old industrial installation and style their hair differently. The products innovative key features are displayed in inserted animations without using narration. The individually composed soundtrack adds emotional impact.
The video footage, elaborately shot in HD, was used in parallel for the design of the product’s website. Thus, significant synergetic effects could be exploited.

Client / Manufacturer

Braun GmbH

Braun GmbH
Kronberg/Taunus, Germany

Go to profile

ARTUS Digitale Kommunikation GmbH

ARTUS Digitale Kommunikation GmbH
Frankfurt am Main, Germany