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X-Ray Fashion VR / A VR Documentary/Installation

“X-Ray Fashion” is an immersive virtual reality (VR) installation that invites the audience on an eye-opening journey to see and feel different stages of garment production: from cotton farm to sweatshop, and from catwalk to consumer purchase to the afterlife of the garment. Officially selected in competition at the Venice Film Festival 2018, the piece packs a powerful punch exposing the impacts of the 2.5 trillion-dollar fashion industry, which is responsible for 10% of global carbon emissions and 20% of wastewater. This piece is an eye-opener, a conversation starter and the beginning of a changed consumer mindset, worldwide.

Client / Manufacturer


Aarhus C, Denmark



Aarhus C, Denmark