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Gibsnisch / Website

Gibsnisch
Gibsnisch

Discipline: Communication

Discipline: Communication

German car rental provider SIXT is well known for it’s favourable rates. This campaign should generate awareness for Sixt and drive traffic to its website. In the campaign, a fictitious car rental company named “Gibsnisch” asserts aggressively that it is “even less expensive than SIXT”! Anyone who believes that claim and visits the website address communicated in print and online advertising learns the truth at www.gibsnisch.de: Gibsnisch doesn’t exist! Which also means there’s no car rental company less expensive than SIXT!

Client / Manufacturer

Sixt GmbH & Co. Autovermietung KG

Sixt GmbH & Co. Autovermietung KG
Pullach, Germany

Design

Jung von Matt

Jung von Matt AG
Hamburg, Germany

Bernd Kraemer, Wolf Heumann, Matthias Rauschen, Timm Hanebeck, Sven Loskill, Martin Besl, Leif Abraham, Vanessa Rabea Schrooten, Robert Ehlers, Peter Kirchhoff, Matthias Maurer, Janet Tischer, Hannes Woehrle

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Design

Effekt-Etage

Effekt-Etage
Berlin, Germany

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