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German car rental provider SIXT is well known for its favourable rates. This campaign should generate awareness for Sixt and drive traffic to its website. In the campaign, a fictitious car rental company named Gibsnisch asserts aggressively that it is even less expensive than SIXT! Anyone who believes that claim and visits the website address communicated in print and online advertising learns the truth at www.gibsnisch.de: Gibsnisch doesnt exist! Which also means theres no car rental company less expensive than SIXT!
Sixt GmbH & Co. Autovermietung KG
Jung von Matt AG
Bernd Kraemer, Wolf Heumann, Matthias Rauschen, Timm Hanebeck, Sven Loskill, Martin Besl, Leif Abraham, Vanessa Rabea Schrooten, Robert Ehlers, Peter Kirchhoff, Matthias Maurer, Janet Tischer, Hannes Woehrle