Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Gibsnisch / Website

Gibsnisch
Gibsnisch

Discipline: Communication

Discipline: Communication

German car rental provider SIXT is well known for it’s favourable rates. This campaign should generate awareness for Sixt and drive traffic to its website. In the campaign, a fictitious car rental company named “Gibsnisch” asserts aggressively that it is “even less expensive than SIXT”! Anyone who believes that claim and visits the website address communicated in print and online advertising learns the truth at www.gibsnisch.de: Gibsnisch doesn’t exist! Which also means there’s no car rental company less expensive than SIXT!

Client / Manufacturer

Sixt GmbH & Co. Autovermietung KG

Sixt GmbH & Co. Autovermietung KG
Pullach, Germany

Design

Jung von Matt

Jung von Matt AG
Hamburg, Germany

Bernd Kraemer, Wolf Heumann, Matthias Rauschen, Timm Hanebeck, Sven Loskill, Martin Besl, Leif Abraham, Vanessa Rabea Schrooten, Robert Ehlers, Peter Kirchhoff, Matthias Maurer, Janet Tischer, Hannes Woehrle

Go to profile
Design

Effekt-Etage

Effekt-Etage
Berlin, Germany