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Ibny El-Badry (Early Baby) Campaign / Reducing Prematurity and Improving Outcomes

In 2018, The Egyptian Members’ Association of the Royal College of Paediatrics and Child Health (EMA.RCPCH), in collaboration with many national and international collaborations entities, was the first to celebrate World Prematurity Day and launch "Ibny El Badry (My Early Child) Campaign" with several core missions.
Initiatives include community awareness and optimizing outcomes of preterm labor by Baby Friendly NICUs, publicity of Kangaroo Mother Care (Warm Hug Care in Egypt) as the magic community solution for integrity of babies born too soon, a specialized training programme for medical teams of childcare facilities, and family support.

Client / Manufacturer


Cairo, Egypt


March of Dimes

March of Dimes
Virginia, United States