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Mercedes-Benz C-Klasse – Motiv "Frühlingsgefühle" / Banner campaign

Mercedes-Benz C-Klasse – Motiv
Mercedes-Benz C-Klasse – Motiv

Discipline: Communication

Discipline: Communication

“More and more people are getting excited about March 31st.” – This was the motto for the market launch of the new Mercedes-Benz C-Class. In an appropriate banner motif by e7, a young couple is delighted with its new love and would appear to be advertising online dating. But when the young man discovers the new C-Class car in the adjacent banner, his delight quickly turns into ecstasy – and the banner motif surprisingly dissolves. And once again, it becomes clear: even men are capable of love at first sight!

Client / Manufacturer

Daimler AG

DaimlerChrysler Vertriebsorganisation Deutschland
Berlin, Germany

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Design

Digitas Pixelpark

Elephant Seven AG
Hamburg, Germany

Dirk Ollmann, Daniel Richau (CD), Kai Becker (AD), Till Hinrichs, Mirko Gluschke (Screendesign), Jost Thedens (Projektmanagement), Matthias Mühlenhoff (Account Direction), Benjamin Bruno, Daniel Köllner (Text/Konzeption), Daniel Aufdembrinke

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