Mercedes-Benz C-Klasse – Motiv "Frühlingsgefühle" / Banner campaign

“More and more people are getting excited about March 31st.” – This was the motto for the market launch of the new Mercedes-Benz C-Class. In an appropriate banner motif by e7, a young couple is delighted with its new love and would appear to be advertising online dating. But when the young man discovers the new C-Class car in the adjacent banner, his delight quickly turns into ecstasy – and the banner motif surprisingly dissolves. And once again, it becomes clear: even men are capable of love at first sight!