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Adirelounge solves 3 main problems
1.Plugging the unemployment gap which has plagued Africa. Empowering widowed women and vulnerable youths.
2.Putting Africa on the fashion map of the world. With total fashion industry being $2.4trillion and Africa only capturing 0.744% of that number.
3.Adirelounge empowers the women and youth in our communities enabling them utilise their newly acquired skills to improve their standard of living
4. The Adirelounge is a social enterprise which aims to connect unconnected artisans to local and international markets, helping them to grow sustainable businesses through skill development,design and market access