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Loewe IFA ’06 Berlin / Trade fair booth

Loewe IFA ’06 Berlin
Loewe IFA ’06 Berlin

Discipline: Interior Architecture

Discipline: Interior Architecture

Loewe, the leading premium brand in the European flat screen TV market, is becoming the most distinctive manufacturer of home entertainment products. Brandoffice developed a trade fair concept illustrating the brand’s expertise in audio and visual. The audio elements were intentionally not presented as an integral TV part but as a separate entity in order to emphasise the brand’s audio expertise. A sound lounge and a corridor 60 metres in length were sending sounds across the booth, so that an unforgettable surround sound experience was offered to the visitors of the 2000-sqm-booth. Brandoffice is Loewe’s consultant in all areas of branding.

Client / Manufacturer

Loewe

Loewe Opta GmbH
Kronach, Germany

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Design

Brandoffice

Brandoffice
München, Germany