Loewe IFA ’06 Berlin / Trade fair booth

Loewe, the leading premium brand in the European flat screen TV market, is becoming the most distinctive manufacturer of home entertainment products. Brandoffice developed a trade fair concept illustrating the brand’s expertise in audio and visual. The audio elements were intentionally not presented as an integral TV part but as a separate entity in order to emphasise the brand’s audio expertise. A sound lounge and a corridor 60 metres in length were sending sounds across the booth, so that an unforgettable surround sound experience was offered to the visitors of the 2000-sqm-booth. Brandoffice is Loewe’s consultant in all areas of branding.