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This was the online implementation of Blaupunkts Pimp My Ride Europe campaign. To reach the target group using the right media, we developed a microsite with a design reflecting an on-air format as well as an extravagant luxury auto. Due to the nature of the task, we consciously refrained from taking Blaupunkts own corporate design into consideration. The microsite is based on a TV show setting, which is then taken a playful step further as the microsite builds a bridge to the actual products.
Geschäftsbereich Agentur Köln
Udo Hoffmann, Daniel Popken, Till Jürgens - Blaupunkt GmbH: Simon Rabe