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PimpedByBlaupunkt / Microsite


Discipline: Communication

Discipline: Communication

This was the online implementation of Blaupunkt’s “Pimp My Ride Europe” campaign. To reach the target group using the right media, we developed a microsite with a design reflecting an on-air format as well as an extravagant luxury auto. Due to the nature of the task, we consciously refrained from taking Blaupunkt’s own corporate design into consideration. The microsite is based on a TV show setting, which is then taken a playful step further as the microsite builds a bridge to the actual products.

Client / Manufacturer


Blaupunkt GmbH
Hildesheim, Germany

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Digitas Pixelpark

Pixelpark AG
Geschäftsbereich Agentur Köln
Köln, Germany

Udo Hoffmann, Daniel Popken, Till Jürgens - Blaupunkt GmbH: Simon Rabe

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