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From two become one. Linde and the British BOC Group have come together to form The Linde Group the new worldwide market leader for industrial gases. But: How does one make it clear that two equal partners are coming together? How does one show greatness, strength and poise? How does one create advertising for a company that doesnt even manufacture anything visible? By visualising the basic principle upon which everything is built. By creating a visual world characterised by vastness, mysticism and grandeur. And by creating a statement, which corresponds with the brand Lindes leadership claim: those who split the air reshape the world.
Tillmanns, Ogilvy & Mather GmbH & Co. KG
Harald Breidenbach (Creative Director), Nanny Exler (Art Director), Diana Gutsch (Copywriter)