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PUMA will generate additional growth through more retail space partnerships all over the world. The acquisition booklet demonstrates available space solutions and their parameters to decision makers of potential retail partners. The design uses graphic-haptic elements and plays with the two meanings of the word space (universe and sales area). 3-D illustrations directly involve the booklets addressee in all issues of successful space management from space planning to space performance. PUMA shows love for detail and quality of communication by using surprise fold-out and discovery pull-out mechanisms.
PUMA Retail System
Alexandra Schlomka, Ulrike Letulé