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MINIInternational positions itself as the automobile brand magazine with the highest lifestyle aspiration. The cover deliberately eschews any presentation of a MINI. Likewise in its content, the magazine differentiates itself from the concepts of other motoring brand magazines. MINIInternational presents cities on the move, points up the latest trends and communicates with creative leaders from the world of film, fashion, music, media, art and literature. Prize-winning photographers and art directors create a fresh design for each issue that reflects the spirit of each city featured.