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BMW Magazine special THE NEW BMW X5 is a single-topic issue to mark the launch of the new BMW X5. Its aim is to create an atmospheric brand world around the new model and to showcase its special attributes on a journey around New England. As part of the BMW Magazine brand family, the BMW Magazine specials tap into a high level of journalistic credibility and above-average reading time to win over new customers and BMW owners. These specials are precisely tailored to the needs of the target group and distributed worldwide through dealers, at trade fairs and events, or as part of lead generation programmes.