Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Jeep® Grand Cherokee "Lifecycle" / Banner campaign

Jeep® Grand Cherokee
Jeep® Grand Cherokee

Discipline: Communication

Discipline: Communication

No SUV has more traction than the original granddaddy of them all – the Jeep® Grand Cherokee. This tractive power becomes especially obvious on open terrain. Consequently e7 developed banner motives which playfully suggest that the Grand Cherokee is virtually unstoppable. In one motive the user can use the mouse as jackhammer to smash holes in a virtual road. The Grand Cherokee then drives over these gigantic holes effortlessly. In a second motive, the user can use the mouse to make a diagonal tear in the banner. The Jeep® has no problem driving up the resulting diagonal “hill”. Grand Cherokee – a real original.

Client / Manufacturer

Chrysler Deutschland GmbH

Chrysler Deutschland GmbH
Unternehmen der DaimlerChrysler AG
Berlin, Germany

Florian Laudan


Digitas Pixelpark

Elephant Seven AG
Hamburg, Germany

Oliver Baus (AD), Mirko Gluschke, Arne Lentfer (Screendesign), Dirk Ollmann, Daniel Richau (CD), Samir Hamami, Stefan Roest (Text/Konzeption), Jost Thedens (Projektmanagement), Matthias Mühlenhoff (Account Direction), Arne Otto (Flash)

Go to profile