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The FIFA Worldcup 2006 provides the best environment to get to know online sports betting (target group: men between 25 and 45). Though everyone picks up the same theme: Soccer ! So, we had to come up with a striking, different solution to promote the Unibet betting service. Our idea: Girls which represent one country which you can therefore bet to win. As a reward for joining the bet, you were even able to make the girls wet.
The success story: This microsite wasnt promoted at all and within 4 weeks we had over 3 million unique visitors.