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Mercedes-Benz Gebrauchtwagen - Motiv "Rückspiegel" / Banner campaign

Mercedes-Benz Gebrauchtwagen - Motiv
Mercedes-Benz Gebrauchtwagen - Motiv

Discipline: Communication

Discipline: Communication

Whoever who wants to buy a used car should definitely take a closer look. That this doesn’t necessarily have to involve a car is demonstrated by this e7 banner motive. After all, cars play only a secondary role there – at first. Not until the end does it become clear: eyes open when buying a used car – or get your used car right away from Mercedes-Benz.

Client / Manufacturer

Daimler AG

DaimlerChrysler Vertriebsorganisation Deutschland
Berlin, Germany

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Design

Publicis Pixelpark

Elephant Seven AG
Hamburg, Germany

Dirk Ollmann, Daniel Richau (CD), Kai Becker (AD), Benjamin Bruno (Text), Jost Thedens (Projektmanagement), Matthias Mühlenhoff (Account Direction), Arne Otto (Flash)

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