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Mercedes-Benz E-Klasse Modellpflege / Banner campaign

Mercedes-Benz E-Klasse Modellpflege
Mercedes-Benz E-Klasse Modellpflege

Discipline: Communication

Discipline: Communication

“See the E-Class in a new light” – this was the slogan under which Mercedes-Benz presented the model management of its E-Class autos. Online the market launch is supported via an unconventional banner campaign, which involves the initial advertisement of imaginary products in skyscrapers, before the unexpected occurs: the banners explode the format barriers and the user experiences a surprising resolution – as well as a key motivation to buy a new E-Class car.

Client / Manufacturer

Daimler AG

DaimlerChrysler Vertriebsorganisation Deutschland
Berlin, Germany

Frank Schmuntsch

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Digitas Pixelpark

Elephant Seven AG
Hamburg, Germany

Dirk Ollmann, Daniel Richau (CD), Kai Becker (AD), Till Hinrichs (Screendesign), Benjamin Bruno, Oliver Marquardt (Text), Jost Thedens (Projektmanagement), Matthias Mühlenhoff (Account Direction), Arne Otto (Flash)

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