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Montblanc "Craftsmanship" / Web special


Discipline: Communication

Discipline: Communication

Montblanc International has rounded out the March 2006 launch of its brand homepage with an emotional chapter. In the “Craftsmanship” site area, the user is able to get a “hands-on” feeling for tradition and craftsmanship. The visitor gets an impression of the type of handiwork, as well as experience and passion, that is required to manufacture the high-grade writing utensils, watches and leather goods that come from the house of Montblanc. The site area moreover gives the user a look at the manufacturing process and provides profiles of several of the master craftsmen employed at Montblanc. The “Web special” combines large-format Flash videos, high-grade photography and animation with specially composed music.

Client / Manufacturer

Montblanc International

Montblanc International GmbH
Hamburg, Germany

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Digitas Pixelpark

Elephant Seven AG
Hamburg, Germany

Yvonne Grass, Sven Mentel (CD), Enrique Viejo Muros, Elke Maasdorff (AD), Britta Hartleb (Projektmanagement), Claus Jacobsen (Account Direction), Manfred Heider (Sounddesign), Lucien Laurien (Flash)

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