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Samsung Media Table / Interactive exhibition

Samsung Media Table
Samsung Media Table

Discipline: Communication

Discipline: Communication

The Samsung Mobile Street is an interactive exhibition installed in Samsung Mobile’s commercial exhibition spaces – the “Gallery Samsung” in Moscow and Seoul. It is a “Media Table” which is interlocked by an image projected onto the table and LCD Touch Screen slid by the user. A virtual space, “Samsung Mobile Street” is projected onto a wide table, and four LCD Sliders that detect location with a camera sensor become magnifying glasses to show virtual characters and buildings in magnified view. The application on the LCD Touch Screen shows 3D animation, product information, and Samsung brand issues in an interactive, fun way through the user interface.

Client / Manufacturer

Samsung Electronics

Samsung Electronics Co. Ltd.
Seoul, South Korea

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Design

FLUR Co.,Ltd.

FLUR Co.,Ltd.
Seoul, South Korea

Young-yi Ham, Hyeok-jin Sung

Design

CHEIL Worldwide

Cheil Communications Inc.
Seoul, South Korea

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