Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Folded World / Website

Folded World

Discipline: Communication

Discipline: Communication

The website for adidas Originals breaks away from the sedateness of rooms and space and opens up a world for the user where usual conditions and habits are simply ignored. As part of a group of croquet players the user is called upon to: “Start playing!” If he follows this request, the croquet ball is hit and at once the walls, floor and ceiling fold together to create a new bizarre landscape. The website concentrates on an entertaining product presentation which the user can only experience by interacting.

Client / Manufacturer

adidas

adidas AG
Herzogenaurach, Germany

Go to profile
Design

NEUE DIGITALE GmbH

NEUE DIGITALE GmbH
Frankfurt am Main, Germany

Elke Klinkhammer, Jörg Waldschütz, Ulrich Pohl, Marius Bulla