Folded World
Folded World
2007

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Folded World

Website

adidas AG

The website for adidas Originals breaks away from the sedateness of rooms and space and opens up a world for the user where usual conditions and habits are simply ignored. As part of a group of croquet players the user is called upon to: “Start playing!” If he follows this request, the croquet ball is hit and at once the walls, floor and ceiling fold together to create a new bizarre landscape. The website concentrates on an entertaining product presentation which the user can only experience by interacting.

Client / Manufacturer
adidas AG

adidas AG

Herzogenaurach, DE
Design

NEUE DIGITALE GmbH

Frankfurt am Main, DE

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