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The website for adidas Originals breaks away from the sedateness of rooms and space and opens up a world for the user where usual conditions and habits are simply ignored. As part of a group of croquet players the user is called upon to: Start playing! If he follows this request, the croquet ball is hit and at once the walls, floor and ceiling fold together to create a new bizarre landscape. The website concentrates on an entertaining product presentation which the user can only experience by interacting.
NEUE DIGITALE GmbH
Frankfurt am Main, Germany
Elke Klinkhammer, Jörg Waldschütz, Ulrich Pohl, Marius Bulla