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The Y-3 Reflections website arouses the users curiosity and provokes irritation simultaneously. The presentation of the models in the mirrors blurs the border between reflection and reality. The site requires interaction on the part of the user, thats the only way to allow the user to rotate the models in front of the mirrors and view the collection simultaneously from all sides.
NEUE DIGITALE GmbH
Frankfurt am Main, Germany
Elke Klinkhammer, Bejadin Selimi, André Bourguignon, Heiko Schweickhardt