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Y-3 Reflections / Website

Y-3 Reflections

Discipline: Communication

Discipline: Communication

The Y-3 Reflections website arouses the users’ curiosity and provokes irritation simultaneously. The presentation of the models in the mirrors blurs the border between reflection and reality. The site requires interaction on the part of the user, that’s the only way to allow the user to rotate the models in front of the mirrors and view the collection simultaneously from all sides.

Client / Manufacturer

adidas

adidas AG
Herzogenaurach, Germany

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Design

NEUE DIGITALE GmbH

NEUE DIGITALE GmbH
Frankfurt am Main, Germany

Elke Klinkhammer, Bejadin Selimi, André Bourguignon, Heiko Schweickhardt