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cool and clean is THE prevention program for clean and fair youth sports in Switzerland. It will appeal to young people, Olympic talent and coaches. The visual language of cool and clean must therefore be used flexibly and appropriately for the target group within the modular system.
NOSE has developed the new image of cool and clean as well as various means of communication. The aim here was the creation of a target group-specific communication which could be used to acquire as many members as possible and gain their long-term loyalty.
Swiss Olympic Association
Ittigen bei Bern, Switzerland
NOSE AG Design Intelligence