Blu-ray Disc Association Booth / Booth

The Association had a booth at CEATEC 2006, one of Japan’s largest electronics shows.
Without software even the best hardware is no more than a box; so to evoke the appeal of entertainment-packed software, the walls were of LED lights incorporating various projected images, and making an eye-catching point of the hardware.
The outside of the LED nets featured sheer curtains of fiber mesh, shrouding the otherwise stark brilliance of the great network of LED lighting. As well as an impression of elegance on visitors viewing it from the outside, this had the added effect of making the projected images visible from the inside.