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For the German launch of Baltika7, a Russian beer, Elastique. developed crazy online and event measures for a young and trendy target group in cooperation with Totems Communication. On the website a kind of tutorial shows you how to become a New Russian. Visual focus is the Kakerlaken-Kalinka, a video based cockroach race in the Russian tradition that meanwhile also exists as a real XXL-version in German clubs.
Scottish & Newcastle Deutschland GmbH
München, Germany
Katharina Kupka (Marketing Director), Lisa Heier (Brand Manager)
Elastique. GmbH
Köln, Germany
Betty Schimmelpfennig (AD), Andreas Schimmelpfennig (Konzeption, Compositing, Sound Design), Karz von Bonin (Flash-Producing), Kira Bunse (Fotografie), Christian Bumba, Eike Mosler (3D), Björn Pätzold, Stefan Schulze (Game Engine), Timm Lange (Kamera)
Totems | Communication & Architecture GmbH
Stuttgart, Germany
Christian Schmachtenberg (Konzeption, Text)