Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Baltika7 / Website and online game

Discipline: Communication

Discipline: Communication

For the German launch of Baltika7, a Russian beer, Elastique. developed crazy online and event measures for a young and trendy target group in cooperation with Totems Communication. On the website a kind of tutorial shows you how to become a “New Russian”. Visual focus is the “Kakerlaken-Kalinka”, a video based cockroach race in the Russian tradition that meanwhile also exists as a real XXL-version in German clubs.

Client / Manufacturer

Scottish & Newcastle Deutschland GmbH

Scottish & Newcastle Deutschland GmbH
München, Germany

Katharina Kupka (Marketing Director), Lisa Heier (Brand Manager)


Elastique. We design.

Elastique. GmbH
Köln, Germany

Betty Schimmelpfennig (AD), Andreas Schimmelpfennig (Konzeption, Compositing, Sound Design), Karz von Bonin (Flash-Producing), Kira Bunse (Fotografie), Christian Bumba, Eike Mosler (3D), Björn Pätzold, Stefan Schulze (Game Engine), Timm Lange (Kamera)

Go to profile

Totems | Communication & Architecture GmbH

Totems | Communication & Architecture GmbH
Stuttgart, Germany

Christian Schmachtenberg (Konzeption, Text)