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Baltika7 / Website and online game

Baltika7
Baltika7

Discipline: Communication

Discipline: Communication

For the German launch of Baltika7, a Russian beer, Elastique. developed crazy online and event measures for a young and trendy target group in cooperation with Totems Communication. On the website a kind of tutorial shows you how to become a “New Russian”. Visual focus is the “Kakerlaken-Kalinka”, a video based cockroach race in the Russian tradition that meanwhile also exists as a real XXL-version in German clubs.

Client / Manufacturer

Scottish & Newcastle Deutschland GmbH

Scottish & Newcastle Deutschland GmbH
München, Germany

Katharina Kupka (Marketing Director), Lisa Heier (Brand Manager)

Design

Elastique. We design.

Elastique. GmbH
Köln, Germany

Betty Schimmelpfennig (AD), Andreas Schimmelpfennig (Konzeption, Compositing, Sound Design), Karz von Bonin (Flash-Producing), Kira Bunse (Fotografie), Christian Bumba, Eike Mosler (3D), Björn Pätzold, Stefan Schulze (Game Engine), Timm Lange (Kamera)

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Design

Totems | Communication & Architecture GmbH

Totems | Communication & Architecture GmbH
Stuttgart, Germany

Christian Schmachtenberg (Konzeption, Text)