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Bench is a fashion label from Manchesters skateboarding scene. Our objective was to develop a store concept which communicates the brand and addresses the target group. The design takes up abstractions of urban shapes, objects and materials of urban architecture, for example so called Benchs, which are used as ramps by skaters. The outcome is a style which is innovative and familiar at the same time. All elements are built modular what makes them usable at any location. Beyond, we created store equipment like changebooths, manikins, shoppingbags and hangers.
Americana Germany GmbH
Wolfgang Döhring Design (Ausführung)