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TT unseen/TT loft / Trade fair stand

TT unseen/TT loft
TT unseen/TT loft

Discipline: Interior Architecture

Discipline: Interior Architecture

Creating a unique tailor-made exhibition stand for the new TT as part of the “Design Annual” fair with the motto: “Inside Urban”. The fair presents selected high-quality design brands. The TT Loft cites the Audi TT’s design language and at the same time reflects the target group’s environment with colorfulness, materials, furnishings and furniture. Ten artists create their version of an urban place. The fictional locations are set up using various media to present the TT showroom and are documented with a high-quality catalogue in miniature format.

Client / Manufacturer

AUDI AG

AUDI AG
Ingolstadt, Germany

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Design

MUTABOR

Mutabor Design GmbH
Hamburg, Germany

Johannes Plass, Axel Domke, Nils Zimmermann

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Design

SCHMIDHUBER

Schmidhuber + Partner
München, Germany

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