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TT Lookbook / Book

TT Lookbook
TT Lookbook

Discipline: Communication

Discipline: Communication

The TT Lookbook focuses on design- and lifestyle aspects of the new Audi. Based on five people that represent different style milieus different vehicle equipment specifications are presented. The people are illustrated and give a general testimonial to their lifestyle. The testimonial focuses on lifestyle fashion, interior design and travel, etc. However the testimonial is also based on the Audi TT. With this the choice of the car specification is determined by the same factors that lead to the choice of a dress or a pair of shoes.

Client / Manufacturer

AUDI AG

AUDI AG
Ingolstadt, Germany

Bernhard Neumann

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Design

MUTABOR

Mutabor Design GmbH
Hamburg, Germany

Johannes Plass, Jessica Hoppe, Peter Kettenring, Jens Uwe Meyer, Malte Schweers, André Kunze, Nils Zimmermann

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