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The TT Lookbook focuses on design- and lifestyle aspects of the new Audi. Based on five people that represent different style milieus different vehicle equipment specifications are presented. The people are illustrated and give a general testimonial to their lifestyle. The testimonial focuses on lifestyle fashion, interior design and travel, etc. However the testimonial is also based on the Audi TT. With this the choice of the car specification is determined by the same factors that lead to the choice of a dress or a pair of shoes.