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Rebirth paper bag design / Package Design

Rebirth paper bag design
Rebirth paper bag design

Combining the cultural characteristics of the HeyTea brand and the characteristics of users, we printed the monthly calendar pattern on the back of the traditional paper bag, and then made a perforated design on the kraft paper bag. Users can easily tear open the paper bag and take out the monthly calendar. You can record on the monthly calendar card or clip it in your notebook to realize the rebirth design process from paper bag to monthly calendar.
We hope that this design can further enhance brand value and increase user loyalty while reducing packaging waste, promoting healthy production and sustainable circulation. jingjixiao

University

东华大学

东华大学
上海市, China

Boyi Chen,
Donghua University

Yibo Yang,
Donghua University

Yanan Peng,
Donghua University

Chenyue Hong,
Donghua University