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Something Up Cup's Sleeve / Cup Sleeve

Something Up Cup's Sleeve
Something Up Cup's Sleeve

I thought people think recycling is reusing trash. However, reusing trash is just an extension of the life of waste, but reproduction is a new opportunity. I wanted to change people's perspectives so that people can recycle in various ways.

The message what I wanted to send is "connect the loop of consumption", and I designed a cup sleeve. the distribution process of coffee and resource circulation is designed along the perimeter of the cup sleeve.

The seeds of coffee are inserted between corrugated cardboard, and it is designed to allow consumers to plant seeds by tearing out the paper. That is why it is named 'Something Up Cup's Sleeve'.


Hanyang University Erica campus

Hanyang University Erica campus
Sangnok-gu, Ansan-si, Gyeonggi-do, South Korea

Yeonsu Ko,
Hanyang University Erica campus