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Klöpferholz / Corporate Design


Discipline: Communication

Discipline: Communication

The new corporate identity for the Klöpfer lumber trade group focuses on the material itself: the lumber, which is usually seen in the supplier’s warehouse as a stack of boards. Derived from the brand name, the logo shows an abstract “K” made of wooden boards. The high quality of the products and services is expressed by the choice of a saturated dark brown. Because the Klöpfer group has 22 locations, in which it operates in part under different names, we developed a modular logo system. In communicative and spatial applications, the logo is expanded into a banderole.

Client / Manufacturer

Klöpferholz GmbH & Co. KG

Klöpferholz GmbH & Co. KG
Garching bei München, Germany



KMS Team GmbH
München, Germany

K. Maierhofer, C. Bartel, I. Valina, A. Schneiderhan, S. Betsch, C. Baur, A. Keesman, B. Müller

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