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The new corporate identity for the Klöpfer lumber trade group focuses on the material itself: the lumber, which is usually seen in the suppliers warehouse as a stack of boards. Derived from the brand name, the logo shows an abstract K made of wooden boards. The high quality of the products and services is expressed by the choice of a saturated dark brown. Because the Klöpfer group has 22 locations, in which it operates in part under different names, we developed a modular logo system. In communicative and spatial applications, the logo is expanded into a banderole.
Klöpferholz GmbH & Co. KG
Garching bei München, Germany
KMS Team GmbH
K. Maierhofer, C. Bartel, I. Valina, A. Schneiderhan, S. Betsch, C. Baur, A. Keesman, B. Müller