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Dan-Flavin-Retrospektive / Exhibition communication

Dan-Flavin-Retrospektive
Dan-Flavin-Retrospektive

Discipline: Communication

Discipline: Communication

The Pinakothek der Moderne displays the works of Dan Flavin in its most extensive and significant individual exhibition since the opening of the museum. We developed a communications concept that focuses on and makes communicative use of the radiance of the works of Dan Flavin. All of our communicative measures use a single motif as their key visual element: the luminescent green installation “untitled (to you, Heiner, with admiration and affection)”. The slogan “The Kunstareal shines” refers to the significance of the retrospective and to the character of the works of art.

Client / Manufacturer

Pinakothek der Moderne

Pinakothek der Moderne
München, Germany

Design

KMS TEAM

KMS Team GmbH
München, Germany

Michael Keller, Patrick Märki, Silke Streppelhoff, Matthias Karpf, Bernd Müller, Cecil Rustemeyer

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Design

Dia Art Foundation

Dia Art Foundation
New York, United States

Florian Holzherr (Foto)