Dan-Flavin-Retrospektive / Exhibition communication

The Pinakothek der Moderne displays the works of Dan Flavin in its most extensive and significant individual exhibition since the opening of the museum. We developed a communications concept that focuses on and makes communicative use of the radiance of the works of Dan Flavin. All of our communicative measures use a single motif as their key visual element: the luminescent green installation “untitled (to you, Heiner, with admiration and affection)”. The slogan “The Kunstareal shines” refers to the significance of the retrospective and to the character of the works of art.