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For Canyon Bicycles, we developed a complete redesign of its corporate appearance. The central element of the corporate design is the dynamically left-tilted lettering, which symbolizes the leitmotif of Pure Cycling and thus the Canyon philosophy.
The symbol and the lettering were derived directly from the defined image worlds and ensure that the Canyon brand is highly recognizable in every exhibit and communication.
Canyon Bicycles GmbH
KMS Team GmbH
Knut Maierhofer, Helena Frühauf, Patrick Märki, Grace Chou, Felix v. Bomhard, Sandra Ehm, Simon Betsch, Melanie Sauer