akua / Integrated campaign

“akua” is the name of the first premium class total bathroom concept from GC, one of Europe’s leading wholesale companies for washroom sanitary ware.
“akua” represents a complete, universal program of bathroom products and is suitable for different styles and ways of life. It consists of more than 70 carefully designed and coordinated products of the whole bathroom range.
For the launch of the new brand, rahe+rahe design, also responsible for the product design of the series, developed an integrated campaign including corporate branding, corporate design, printed media, exhibition design, showrooms, launch events and promotion.