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scuba-mailing / Direct mailing/packaging design

scuba-mailing
scuba-mailing

Discipline: Communication

Discipline: Communication

Direct-mailing of a protected luminary with designed package. The environments covered by the luminary are introduced on the outside of the package by a photograph. The product is attached as a sample. Mailing versions come in different languages. Some will include response-cards for a prize competition.
Target: Creating publicity for the luminary and its USPs to decision-makers collateral to the product-launch.

Client / Manufacturer

Zumtobel Lighting

Zumtobel Lighting GmbH
Marketing Communication
Dornbirn, Austria

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Design

Zumtobel Lighting

Zumtobel Lighting GmbH
Marketing Communication
Dornbirn, Austria

Heinz Doppelmayr, Lorenz Mayer-Kaupp

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