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Kaufunktion/Chewing efficiency / Print ad

Kaufunktion/Chewing efficiency

Discipline: Communication

Discipline: Communication

Chewing efficiency: VITA, the global leader in dental products, has been faithful to its original philosophy, the development of products to provide better human prosthetics, for over 80 years now. The company successfully develops materials and technologies for the manufacture of high-quality dental replacements. The acrylic VITA PHYSIODENS teeth make for outstanding chewing efficiency almost identical to the natural model. This advantage is highlighted in a humorous way in our dental trade advertisement using a fly approaching a flesh-eating plant to symbolise the chewing function.

Client / Manufacturer

VITA Zahnfabrik H. Rauter

VITA Zahnfabrik H. Rauter GmbH & Co. KG
Bad Säckingen, Germany

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Design

Studio Laeis, Design & Werbung

Studio Laeis, Design & Werbung
Köln, Germany

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