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The creative goal of the audible.de campaign is to visualise the experience of an audio book in an unusual way. The fantasy genre is a large offering, is very popular, and is presented in the campaign using the example, Eragon, the Legacy of the Dragon Rider. The first visual of the campaign was utilised parallel to the start of the cinema film in December 2006.
We are aiming specifically at an urban, lifestyle-oriented target group, which is open for new media. The core group is between 30 and 49 years old, predominantly male and educated.
SAINT ELMO'S Campaign GmbH