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The Aware project aims to question the decision-making moment during the buying process in supermarkets. We have designed a clear communication strategy that provides useful CO2-based information to guide consumers habits to a more sustainable behaviour. Using packaging as our medium, we have created a circular material loop to drastically reduce the packaging materials normally used for everyday products. Essentially tapping into a worldwide problem. Our solution will not only guide the consumer to more sustainable consumption patterns but also have a positive effect on customer loyalty: effectively reducing the CO2 impact on Earth.