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Arctic Experience 2007 / Mailings

Arctic Experience 2007

Discipline: Communication

Discipline: Communication

4 part mailing as motivation and preparation for an intensive training by AEG Electrolux in Lapland – for proprietors and managers of chosen kitchen studios.
The aim is to sensitize the participants for the special experience of a trip to the north of the arctic circle. Central theme: fire; as a central and ubiquitous element of arctic life – as a prototype kitchen and important communications room.
All mailing-themes therefore are related to fire and at the same time a teaser for the content of the training programme.

Client / Manufacturer

Electrolux Group

Electrolux Hausgeräte Vertriebs GmbH
Nürnberg, Germany

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Design

Bruce B. GmbH

Bruce B. GmbH
corporate communication
Stuttgart, Germany

Thomas Elser (Creative Direction/Konzept), Thomas Waschke (CD/Konzept/AD/Grafik), Tom Wahl (Grafik), Andrea Hilkemeier (Projektmanagement)

Design

emsp GmbH

emsp GmbH
Stuttgart, Germany

Andreas Hornung (Eventmanagement und Kundenberatung), Dirk Pohl (Eventmanagement und Kundenberatung)