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4 part mailing as motivation and preparation for an intensive training by AEG Electrolux in Lapland for proprietors and managers of chosen kitchen studios.
The aim is to sensitize the participants for the special experience of a trip to the north of the arctic circle. Central theme: fire; as a central and ubiquitous element of arctic life as a prototype kitchen and important communications room.
All mailing-themes therefore are related to fire and at the same time a teaser for the content of the training programme.
Electrolux Hausgeräte Vertriebs GmbH
Bruce B. GmbH
Thomas Elser (Creative Direction/Konzept), Thomas Waschke (CD/Konzept/AD/Grafik), Tom Wahl (Grafik), Andrea Hilkemeier (Projektmanagement)
Andreas Hornung (Eventmanagement und Kundenberatung), Dirk Pohl (Eventmanagement und Kundenberatung)