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kl are hair stylists and beauty consultants. Their philosophy: Beauty exists when customers bring their in- and outside into harmony. Therefore the company portfolio consists of manifold offers concerning the development of individual beauty.
The central statement is my hair my beauty my balance. The logo embodies a visually balanced stylisation of the letters K and L and is evocative of softly falling hair. As the business philosophy of kugler and ljaschko puts customers first, the logo also reflects that and is presented only discretely both in the printed matter and in the architecture only as a tone on tone sculpture. Or in silver, as a symbol for the mirror, which reflects the customer and her aura.
In order to underline the subliminal emotionality, the focus is on the haptic experience of the communication medium.
kl kugler ljaschko
Bruce B. GmbH
Thomas Elser (Creative Direction/Konzept), Thomas Waschke (CD/Konzept/AD/Grafik), Andrea Hilkemeier (Projektmanagement)