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Hannah & Benno / Cross-Media Campaign

Hannah & Benno

Our goal was and still is to change the awareness and handling of plastic/plastic trash. To reach this goal, we want to address children to create a sustainable reduction of plastic waste and its incorrect disposal. The main medium of our campaign is the book “Hannah & Benno: Auf der Suche nach Mumel dem Plastikmonster” (Hannah & Benno: Looking for Mumel the plastic monster). The book contains little tasks and demonstrates how to take care of the environment in a playful way. The campaign also includes prototypes of an app and website, which contain further information about the characters, plastic, and recycling.


University of Applied Sciences

University of Applied Sciences
Bremerhaven, Germany

Rebecca Rademacher,
University of Applied Sciences Bremerhaven

Michelle Weczerek ,
University of Applied Sciences Bremerhaven