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Research shows that creating art may boost young children's self-confidence, happiness and much more. But we all known that when little kids do art, it gets messy. Purei, a paint color set that allows children to enjoy painting without worrying about the mess. Because ‘the messier they get the cleaner they will be!’. The color was produced with soap-based substances and natural pigments which is safe for skin. When enough amount of water being applied onto the color, it turns into soap which children can wash out easily and help keeping their skin moist and clean than ever before.