Sellebrate! Sprint for Success
Charts/CD
DaimlerChrysler AGavcommunication designed and organized an incentive event and the accompanying multileveled communication campaign, to endorse the promotional sale of the Sprinter through a special sales motivation. The exclusive attractiveness of the event, taking place on Mauritius, was communicated in advance through a sensual communication campaign to motivate the 3,500 international competition participants to stay motivated in their sales efforts. 280 representatives from 23 countries participated in the incentive trip.