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avcommunication designed and organized an incentive event and the accompanying multileveled communication campaign, to endorse the promotional sale of the Sprinter through a special sales motivation. The exclusive attractiveness of the event, taking place on Mauritius, was communicated in advance through a sensual communication campaign to motivate the 3,500 international competition participants to stay motivated in their sales efforts. 280 representatives from 23 countries participated in the incentive trip.
Kerstin Dreibach, Ellen Kordellou, Gertrud Ohling