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Sellebrate! Sprint for Success / Charts/CD

Sellebrate! Sprint for Success
Sellebrate! Sprint for Success

Discipline: Communication

Discipline: Communication

avcommunication designed and organized an incentive event and the accompanying multileveled communication campaign, to endorse the promotional sale of the Sprinter through a special sales motivation. The exclusive attractiveness of the event, taking place on Mauritius, was communicated in advance through a sensual communication campaign to motivate the 3,500 international competition participants to stay motivated in their sales efforts. 280 representatives from 23 countries participated in the incentive trip.

Client / Manufacturer

Daimler AG

DaimlerChrysler AG
Stuttgart, Germany

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Design

avcommunication GmbH

avcommunication GmbH
Ludwigsburg, Germany

Kerstin Dreibach, Ellen Kordellou, Gertrud Ohling