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MADU / Cooling system


How is it possible to enable people, in their everyday life, to treat vegetables and fruits carefully and create a conscious consumption while reducing food waste? The answer is MADU. Through design factors such as lighting,shape, colour and position within the environment, it creates a special aesthetic, which influences the individual perception in a way that it helps people to percieve groceries in a more attractive and active way. This leads to a more conscious consumption towards food and less food waste. People see beauty as valuable. This is exactly how our groceries should be treated like: something beautiful, valuable and life bring.


Hochschule für Gestaltung Pforzheim

Hochschule für Gestaltung Pforzheim
Pforzheim, Germany

Zahira Diefenbach Jovellar,
Hochschule für Gestaltung Pforzheim