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Hightrend Merchandise Corp. / Packaging design

Hightrend Merchandise Corp.
Hightrend Merchandise Corp.

Discipline: Communication

Discipline: Communication

Stainless steel material, a sententious and clear-cut design, unavoidably leave an impression of coldness and arrogance, just like the rationalism emphasized in western industrial society. We added traditional oriental gentle and graceful colors to it, to harmonize the eastern and western world and create a naturally-stunning piece of work (rather than simply a product). It therefore possesses western features, eastern ambiance, a crisp and sharp look, and a profound and mild connotation. With that connotation, coldness has turned into grace, sharpness has a sense of vitality, and sententiousness becomes elegance.

Client / Manufacturer

Hightrend Merchandise Corp.

Hightrend Merchandise Corp.
Taipei, Taiwan

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Design

Proad Identity

Proad image Design
Taipei, Taiwan

Jennifer Tsai, Chiu Hui Chang, Jimmy Lee

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