Stuttgarter Küche / Brochure

Objective: The Holzmanufaktur showroom is located directly near the firms Poggenpohl, bulthaup, SieMatic and Leicht-Küchen. Thus, an advertising means should be developed that stands out significantly from the “books” of the competition yet reflects the same level of demand and quality.
Concept: A focus on differentiating characteristics: personality, proximity, handicraft, regionality, and individuality. In other words: Big ideas instead of a big format, hand-made illustrations instead of high-gloss photography, addressing people personally instead of with advertising babble.
Target Audience: End customer.