Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Objective: The Holzmanufaktur showroom is located directly near the firms Poggenpohl, bulthaup, SieMatic and Leicht-Küchen. Thus, an advertising means should be developed that stands out significantly from the books of the competition yet reflects the same level of demand and quality.
Concept: A focus on differentiating characteristics: personality, proximity, handicraft, regionality, and individuality. In other words: Big ideas instead of a big format, hand-made illustrations instead of high-gloss photography, addressing people personally instead of with advertising babble.
Target Audience: End customer.
Jürgen Bauer-Loges (Geschäftsführer)
Jan Bazing (Illustration)
Bruce B. GmbH
Thomas Elser (Creative Direction/Konzept), Thomas Waschke (CD/Konzept/AD/Grafik), Andrea Hilkemeier (Projektmanagement)
die arge lola (Fotografie)