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Stuttgarter Küche / Brochure

Stuttgarter Küche

Discipline: Communication

Discipline: Communication

Objective: The Holzmanufaktur showroom is located directly near the firms Poggenpohl, bulthaup, SieMatic and Leicht-Küchen. Thus, an advertising means should be developed that stands out significantly from the “books” of the competition yet reflects the same level of demand and quality.
Concept: A focus on differentiating characteristics: personality, proximity, handicraft, regionality, and individuality. In other words: Big ideas instead of a big format, hand-made illustrations instead of high-gloss photography, addressing people personally instead of with advertising babble.
Target Audience: End customer.

Client / Manufacturer

Holzmanufaktur

Holzmanufaktur
Stuttgart, Germany

Jürgen Bauer-Loges (Geschäftsführer)

Design

Jan Bazing (Illustration)

Jan Bazing (Illustration)
Stuttgart, Germany

Design

Bruce B. GmbH

Bruce B. GmbH
corporate communication
Stuttgart, Germany

Thomas Elser (Creative Direction/Konzept), Thomas Waschke (CD/Konzept/AD/Grafik), Andrea Hilkemeier (Projektmanagement)

Design

die arge lola (Fotografie)

die arge lola (Fotografie)
Stuttgart, Germany