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pumé / digital pregnancy test kit


Pregnancy is a blessing, and it follows from purchasing and confirming a pregnancy tester. However, purchasing the pregnancy tester in Asia gives uncomfortable feelings by age or gender of the consumer. This bias and discrimination make that the pregnancy tester is negative and shameful, and these can also be easily found in the mass media. The purpose of pumé is to give consumers a positive consumption experience instead of a cultural and social discriminatory view. Accordingly, pumé, designed with a light concept that is easy to access, eliminates the discriminatory views that Asian consumers receive when purchasing pregnancy test kit.


Korea Polytechnic Uuniversity

Korea Polytechnic Uuniversity
Siheung, South Korea

Jimin Han,
Korea Polytechnic University

Yerin Yang,
Korea Polytechnic University

Suyeon Soung,
Korea Polytechnic University