Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

The Good Plate / Social Initiative

The Good Plate

‘The Good Plate’ is a social movement pioneered by restaurants that helps combat climate change by reducing the consumption of meat and replacing it with vegetables. This movement aims to create small changes in behaviour that can help create significant impact to the climate in the future. From a consumer’s perspective, it allows them to introduce new items in their diet that helps them be healthier without shaming them for eating meat. From a restaurant’s perspective, it allows them to introduce new items in their menu and cater to a more conscious audience.


London College of Communication

London College of Communication
University of the Arts London
London, United Kingdom

Sayali Wandhekar,
London College of Communication

Ritika Periwal,
London College of Communication

Ziwei Lin,
London College of Communication

Danwan Zheng,
London College of Communication