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ORGAN GETS! / Communication and service

ORGAN GETS!
ORGAN GETS!

“No longer organ wait, now ORGAN GETS!”
In Taiwan, the issue of organ donation is rarely discussed, because of religion or societal taboos.
So we established a virtual organ auction company and advertised that as long as a person entered our store, they could buy all the organs they needed without any wait, owning them immediately. We used sarcasm and adopted an organ trading platform, using a series of marketing methods for publicity. By using this illegal organ trading website in a witty and interesting manner, we hope that we can attract the attention of the public and, thus, increase people’s awareness of this issue.

University

National Yunlin University

National Yunlin University
of Science and Technology
Douliu City, Yunlin County, Taiwan

Huai-Hsuan Hsieh,
National Yunlin University of Science and Technology

Choong-Wei Ng,
National Yunlin University of Science and Technology

Rui-Yang Hong,
National Yunlin University of Science and Technology

Xin-Yu Ke,
National Yunlin University of Science and Technology