Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Messer / Poster


Discipline: Communication

Discipline: Communication

Sharkproject is an international initiative for the protection of sharks.
The briefing was to gain awareness for the extinction of sharks focussing on the project “Stop finning” (“finning” means cutting off sharks’ fins – often on living creatures – for commercial purposes).

Client / Manufacturer

Y&R Germany

Y&R Germany
Frankfurt a. M., Germany


Y&R Germany

Y&R Germany
Frankfurt a. M., Germany

Uwe Marquardt, Christian Daul (CD); Helge Kniess (AD); Andreas Richter (Copywriter); Sabine Sill (Account Manager)